Sultana says her maternal roots in the state make the role special, and her remit covers culture, tourism and Carnival Calabar.
Sultana, a former Big Brother Naija housemate, has been named tourism ambassador for the creative industries in Cross River State. The Cross River State Carnival Commission made the appointment with the approval of Governor Bassey Otu. Sultana announced it on X on Saturday, describing it as "a new honour, a greater responsibility".
In the post, she said: "I am deeply honoured to announce my appointment as Tourism Ambassador of Cross River State – Creative Industries, by the Cross River State Carnival Commission, with the approval of His Excellency, Senator Prince Bassey Edet Otu."
Her maternal roots in Cross River, she said, gave the recognition "a particularly special place in my heart." She said she was proud to be entrusted with championing "our rich cultural heritage, tourism, creative industries and the globally celebrated Carnival Calabar."
Sultana described how she plans to carry the role:
"I do not take this honour lightly. I embrace this responsibility with immense pride, gratitude and a genuine commitment to representing Cross River State with dignity, excellence and purpose."
She thanked the governor and the commission in the same post: "Thank you, Your Excellency. Thank you to the Cross River State Carnival Commission for this honour and trust." Punch reports she highlighted her focus as "Culture. Heritage. Tourism. Global Visibility".
Punch Online reports that Sultana also visited Governor Otu and offered to support the state's tourism drive in her new role. She praised his leadership in infrastructure development, tourism promotion and the rebranding of the state. She said she stood ready to lend her reach to publicising the state's key happenings, Carnival Calabar among them.
She added that she would be glad to help the state's creative sector in whatever role the governor deems fitting.
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