The ‘Lose You to Love Me’ hitmaker filed a lawsuit against the software and technology companies that developed the ‘Clothes Forever-Styling Game’ app. On Tuesday, the singer filed a lawsuit against the collection of the tech companies, accusing them of profiting from using her likeness and name, insisting that they were not allowed to use her name, likeness, or image in any way. Selena whose legal team included an unfavorable review of the app in the complaint said that the game is undermining her image because it charges users. Her lawyer, Alex Weingarten of Venable LLP, told E in a statement! News: “The success of Selena Gomez as a model, actress, musician, and entrepreneur has made Selena a household name.
According to the legal documents obtained by TMZ, Gomez says that the game clearly copied her cover shoot from fashion magazine Flare, which sees the former Disney Channel star wear a white t-shirt and black strapless leather dress.
Gomez claims she was “shocked” when she learned about the app’s existence, saying she has worked hard to build up a strong brand, only for it to be undermined by this association with the game.
The performer is suing for damages and a share of the profits and asking for the game to stop using her image.
“Forgame, Mutanbox and these other fly-by-night videogame developers have attempted to profit off of Selena’s signature look by misappropriating her likeness and inviting players to style’ Selena without her consent.
“Selena Gomez is a style icon. This is an egregious violation of Selena’s rights, which we will litigate vigorously to vindicate.” The 27-year-old celebrity is demanding damages for the “intended and contemptible misappropriation” of her public image and share of any gains earned from the device, and for the company to avoid using her likeness. Selena recently revealed that she felt compelled to “opening up” her private life because “people were taking away [her] narrative.”
She said: “My intention was never to become a tabloid … it got out of control. And then I was like, ‘Wait, none of this is true.’ The way [people have] … tried to explain things has made it sound really bad when in reality there’s nothing wrong with the fact that I needed to go away or that I fell in love.
“I had to start opening up because people were taking away my narrative and it was killing me. I’m so young and I’m going to keep changing, and no one has the right to tell me how my life’s going.”